Indicator measures the digital capability of 180 leading retailers in the UK across nine sectors.

Food and grocery, health and beauty, home and DIY, fashion, entertainment, leisure and outdoors, general merchandise, department stores and electricals.

Find exclusive in-depth analysis by sector here, understand each of their challenges and learn best practices.

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Sector analysis

House of Fraser, Shrewsbury

Retail Week Indicator: Are department stores reinventing fast enough?


With online becoming an integral part of retail, and pureplay competition rife, investing in the right digital capabilities is crucial for success. Nowhere is this truer than for department stores, a sector that relies heavily on footfall.

Superdrug love island

Retail Week Indicator: The innovators thriving in health and beauty


The health and beauty sector has performed resiliently in the face of increasingly difficult trading conditions over the past few years.

Screwfix ipad

Who are DIY's digital winners?


The emergence of online home and DIY retailers opening stores, such as Loaf and, demonstrates the importance that cross-channel experiences can have in the customer journey.

Argos digital store 1

Retail Week Indicator: The digital dichotomy in general merchandise


In the general merchandise sector, there is a pronounced dichotomy between retailers with digitally advanced offers and more traditional ones at that rely on bricks-and-mortar stores.


Retail Week Indicator: The pureplays redefining fashion


The clothing sector has taken a battering in recent years. Profit margins have come under pressure as retailers continue to be hit by currency volatility and continuous discounting, while sales are falling for many as customer loyalty diminishes.

scan and go shopping

Food and grocery sector analysis


The grocery market has faced massive structural shifts over the past decade, and the pace of change is only likely to increase as shopping habits continue to evolve and margins are squeezed by intense competition and rising costs.

Amazon lockers

Pureplay sector analysis


Pureplay retailers have largely outshone their multichannel competitors as the digital evolution of the customer journey has advanced. Find out why in this analysis from Retail Week Indicator.

  • Marketing

    We scored retailers across loyalty, user-generated content, social media presence, paid and natural search, product accessibility, retargeting and email marketing.

  • Logistics & Customer Service

    We reviewed delivery and return propositions, from standard delivery through to one-hour delivery, as well as retailers’ customer service offers.

  • Cross-channel

    We considered how well-connected retailers are across online and offline, from in-store Wi-Fi and click-and-collect, to geo-location and a single view of stock.

  • Ecommerce

    We looked at user experience across desktop and mobile, starting from search through to download speed, to product content, personalisation and checkout.

  • Financials

    Financial performance was evaluated over a three-year period to assess whether a retailer’s investment efforts have shown through in trading.

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