Retail Week Indicator reviewed the top UK retailers’ marketing expertise. Discover the top trends and best performing retailers.
A retailer’s approach to marketing was considered to assess efforts in raising brand awareness and customer engagement.
In digitally led retail, marketing decisions are not only key for brand exposure but for aiding frictionless shopping experiences that bolster competitiveness. As brand loyalty among customers diminishes, retailers must adapt by investing in digital marketing initiatives that are innovative and support personalisation.
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