Retail Week Indicator has reviewed retailers’ digital capability through a strategic audit, across all areas of a customer’s digital shopping journey. 

Digital capability was assessed across four performance categories – marketing, logistics and customer service, cross-channel and ecommerce. All retailers were scored against each performance category, as well as their financial performance. The category scores were aggregated to create an overall score per retailer.

The table below shows where fashion retailers in the UK are positioned and why.

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Position Retailer Marketing (%) Logistics & Customer service (%) Cross-channel (%) Ecommerce (%) Total (%)
1Asos76.072.627.563.661.5
2JD Sports46.759.855.056.958.6
2Quiz48.033.050.258.050.5
4Schuh41.351.156.046.649.7
5Matchesfashion.com41.356.119.059.849.6
6H&M73.340.239.156.649.3
7Next41.354.245.358.047.7
8Zara44.057.056.944.147.1
9Zalando46.739.716.562.447.1
10Footasylum49.339.734.351.647.1
11Boohoo.com53.350.624.844.246.5
12Coast44.051.139.148.646.2
13Missguided54.756.124.551.946.1
14Farfetch54.742.745.351.945.8
15Burberry40.734.657.555.445.7
16Superdry34.729.337.951.245.5
17Oasis54.740.252.643.045.0
18River Island53.350.350.847.944.8
19Karen Millen70.743.348.345.344.5
20Childrensalon73.333.013.553.344.0
21Office40.050.836.748.943.2
22Shop Direct61.355.616.550.342.7
23Yoox Net-a-Porter52.050.87.359.242.2
24Urban Outfitters66.725.153.246.442.2
25Topshop42.734.670.339.042.1
26Ann Summers36.033.027.555.941.8
27Mint Velvet34.739.137.948.941.2
28N Brown36.048.037.347.841.1
29Mothercare45.336.049.262.540.8
30New Look57.361.248.346.839.5
31Monsoon66.757.833.036.838.1
32Moss Bros32.039.931.839.837.5
33Ted Baker52.027.736.731.537.2
34Dune42.741.929.440.936.4
35Hobbs62.744.426.341.336.4
36Matalan78.720.138.537.135.9
37Kurt Geiger34.725.427.541.935.9
38Jack Wills62.729.638.534.335.6
39All Saints46.739.122.641.535.1
40Sweaty Betty46.732.415.342.034.6
41Reiss61.333.830.035.734.4
42French Connection48.031.330.634.2
43Sports Direct53.316.233.633.7
44MandM Direct38.739.16.733.3
45Jigsaw29.330.233.040.233.2
46Gap68.027.924.543.532.8
47Claire's Accessories48.019.034.941.532.5
48Shoe Zone38.741.124.539.732.5
49Uniqlo29.328.830.637.232.4
50Oliver Bonas42.740.215.937.032.1
51Whistles41.327.430.635.732.0
52Fat Face46.726.830.638.231.7
53Joules38.721.830.034.831.5
54Boux Avenue57.332.419.034.230.7
55Mamas & Papas37.336.044.029.330.5
56Clarks38.724.645.033.430.4
57White Stuff25.334.925.737.230.1
58TM Lewin24.030.723.942.030.0
59Boden29.330.712.837.128.8
60LK Bennett37.333.025.733.728.1
61Charles Tyrwhitt29.328.512.841.227.7
62TK Maxx37.319.622.032.827.6
63Peacocks34.718.423.236.327.5
64Woolovers42.136.99.234.527.0
65Crew Clothing44.030.225.730.126.8
66Phase eight38.722.927.236.026.7
67Finery52.024.03.732.326.6
68Bonmarché42.719.620.837.126.1
69Primark48.09.514.128.025.8
70Blue Inc32.021.222.037.625.2
71SecretSales60.016.210.429.125.0
72TOFS43.511.214.737.224.8
73SilkFred53.320.13.729.324.6
74BrandAlley53.316.83.726.623.2
75Bravissimo57.329.112.825.522.4

Read the full analysis of the fashion sector here

To understand how Retail Week measured retailers’ digital capabilities, please read the full methodology.

Retail Week Indicator 2018 rankings