Retail Week Indicator has reviewed retailers’ digital capability through a strategic audit, across all areas of a customer’s digital shopping journey.
Digital capability was assessed across four performance categories – marketing, logistics and customer service, cross-channel and ecommerce. All retailers were scored against each performance category, as well as their financial performance. The category scores were aggregated to create an overall score per retailer.
The table below shows where fashion retailers in the UK are positioned and why.
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Position | Retailer | Marketing (%) | Logistics & Customer service (%) | Cross-channel (%) | Ecommerce (%) | Total (%) |
---|---|---|---|---|---|---|
1 | Asos | 76.0 | 72.6 | 27.5 | 63.6 | 61.5 |
2 | JD Sports | 46.7 | 59.8 | 55.0 | 56.9 | 58.6 |
2 | Quiz | 48.0 | 33.0 | 50.2 | 58.0 | 50.5 |
4 | Schuh | 41.3 | 51.1 | 56.0 | 46.6 | 49.7 |
5 | Matchesfashion.com | 41.3 | 56.1 | 19.0 | 59.8 | 49.6 |
6 | H&M | 73.3 | 40.2 | 39.1 | 56.6 | 49.3 |
7 | Next | 41.3 | 54.2 | 45.3 | 58.0 | 47.7 |
8 | Zara | 44.0 | 57.0 | 56.9 | 44.1 | 47.1 |
9 | Zalando | 46.7 | 39.7 | 16.5 | 62.4 | 47.1 |
10 | Footasylum | 49.3 | 39.7 | 34.3 | 51.6 | 47.1 |
11 | Boohoo.com | 53.3 | 50.6 | 24.8 | 44.2 | 46.5 |
12 | Coast | 44.0 | 51.1 | 39.1 | 48.6 | 46.2 |
13 | Missguided | 54.7 | 56.1 | 24.5 | 51.9 | 46.1 |
14 | Farfetch | 54.7 | 42.7 | 45.3 | 51.9 | 45.8 |
15 | Burberry | 40.7 | 34.6 | 57.5 | 55.4 | 45.7 |
16 | Superdry | 34.7 | 29.3 | 37.9 | 51.2 | 45.5 |
17 | Oasis | 54.7 | 40.2 | 52.6 | 43.0 | 45.0 |
18 | River Island | 53.3 | 50.3 | 50.8 | 47.9 | 44.8 |
19 | Karen Millen | 70.7 | 43.3 | 48.3 | 45.3 | 44.5 |
20 | Childrensalon | 73.3 | 33.0 | 13.5 | 53.3 | 44.0 |
21 | Office | 40.0 | 50.8 | 36.7 | 48.9 | 43.2 |
22 | Shop Direct | 61.3 | 55.6 | 16.5 | 50.3 | 42.7 |
23 | Yoox Net-a-Porter | 52.0 | 50.8 | 7.3 | 59.2 | 42.2 |
24 | Urban Outfitters | 66.7 | 25.1 | 53.2 | 46.4 | 42.2 |
25 | Topshop | 42.7 | 34.6 | 70.3 | 39.0 | 42.1 |
26 | Ann Summers | 36.0 | 33.0 | 27.5 | 55.9 | 41.8 |
27 | Mint Velvet | 34.7 | 39.1 | 37.9 | 48.9 | 41.2 |
28 | N Brown | 36.0 | 48.0 | 37.3 | 47.8 | 41.1 |
29 | Mothercare | 45.3 | 36.0 | 49.2 | 62.5 | 40.8 |
30 | New Look | 57.3 | 61.2 | 48.3 | 46.8 | 39.5 |
31 | Monsoon | 66.7 | 57.8 | 33.0 | 36.8 | 38.1 |
32 | Moss Bros | 32.0 | 39.9 | 31.8 | 39.8 | 37.5 |
33 | Ted Baker | 52.0 | 27.7 | 36.7 | 31.5 | 37.2 |
34 | Dune | 42.7 | 41.9 | 29.4 | 40.9 | 36.4 |
35 | Hobbs | 62.7 | 44.4 | 26.3 | 41.3 | 36.4 |
36 | Matalan | 78.7 | 20.1 | 38.5 | 37.1 | 35.9 |
37 | Kurt Geiger | 34.7 | 25.4 | 27.5 | 41.9 | 35.9 |
38 | Jack Wills | 62.7 | 29.6 | 38.5 | 34.3 | 35.6 |
39 | All Saints | 46.7 | 39.1 | 22.6 | 41.5 | 35.1 |
40 | Sweaty Betty | 46.7 | 32.4 | 15.3 | 42.0 | 34.6 |
41 | Reiss | 61.3 | 33.8 | 30.0 | 35.7 | 34.4 |
42 | French Connection | 48.0 | 31.3 | 30.6 | 34.2 | |
43 | Sports Direct | 53.3 | 16.2 | 33.6 | 33.7 | |
44 | MandM Direct | 38.7 | 39.1 | 6.7 | 33.3 | |
45 | Jigsaw | 29.3 | 30.2 | 33.0 | 40.2 | 33.2 |
46 | Gap | 68.0 | 27.9 | 24.5 | 43.5 | 32.8 |
47 | Claire's Accessories | 48.0 | 19.0 | 34.9 | 41.5 | 32.5 |
48 | Shoe Zone | 38.7 | 41.1 | 24.5 | 39.7 | 32.5 |
49 | Uniqlo | 29.3 | 28.8 | 30.6 | 37.2 | 32.4 |
50 | Oliver Bonas | 42.7 | 40.2 | 15.9 | 37.0 | 32.1 |
51 | Whistles | 41.3 | 27.4 | 30.6 | 35.7 | 32.0 |
52 | Fat Face | 46.7 | 26.8 | 30.6 | 38.2 | 31.7 |
53 | Joules | 38.7 | 21.8 | 30.0 | 34.8 | 31.5 |
54 | Boux Avenue | 57.3 | 32.4 | 19.0 | 34.2 | 30.7 |
55 | Mamas & Papas | 37.3 | 36.0 | 44.0 | 29.3 | 30.5 |
56 | Clarks | 38.7 | 24.6 | 45.0 | 33.4 | 30.4 |
57 | White Stuff | 25.3 | 34.9 | 25.7 | 37.2 | 30.1 |
58 | TM Lewin | 24.0 | 30.7 | 23.9 | 42.0 | 30.0 |
59 | Boden | 29.3 | 30.7 | 12.8 | 37.1 | 28.8 |
60 | LK Bennett | 37.3 | 33.0 | 25.7 | 33.7 | 28.1 |
61 | Charles Tyrwhitt | 29.3 | 28.5 | 12.8 | 41.2 | 27.7 |
62 | TK Maxx | 37.3 | 19.6 | 22.0 | 32.8 | 27.6 |
63 | Peacocks | 34.7 | 18.4 | 23.2 | 36.3 | 27.5 |
64 | Woolovers | 42.1 | 36.9 | 9.2 | 34.5 | 27.0 |
65 | Crew Clothing | 44.0 | 30.2 | 25.7 | 30.1 | 26.8 |
66 | Phase eight | 38.7 | 22.9 | 27.2 | 36.0 | 26.7 |
67 | Finery | 52.0 | 24.0 | 3.7 | 32.3 | 26.6 |
68 | Bonmarché | 42.7 | 19.6 | 20.8 | 37.1 | 26.1 |
69 | Primark | 48.0 | 9.5 | 14.1 | 28.0 | 25.8 |
70 | Blue Inc | 32.0 | 21.2 | 22.0 | 37.6 | 25.2 |
71 | SecretSales | 60.0 | 16.2 | 10.4 | 29.1 | 25.0 |
72 | TOFS | 43.5 | 11.2 | 14.7 | 37.2 | 24.8 |
73 | SilkFred | 53.3 | 20.1 | 3.7 | 29.3 | 24.6 |
74 | BrandAlley | 53.3 | 16.8 | 3.7 | 26.6 | 23.2 |
75 | Bravissimo | 57.3 | 29.1 | 12.8 | 25.5 | 22.4 |
Read the full analysis of the fashion sector here
To understand how Retail Week measured retailers’ digital capabilities, please read the full methodology.
Retail Week Indicator 2018 rankings
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Retail Week Indicator 2018: Fashion ranking
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