My Local, the new convenience chain born out of Morrisons’ c-store business, has unveiled its 140 stores.

My Local, backed by Greybull Capital and led by The Secret Millionaire TV star and convenience veteran Mike Greene, acquired the convenience stores from Morrisons in September. 

They include New Oxford Street in London (pictured).

At the time Greene said My Local’s superior logistics, layout and truly ‘local’ proposition would ensure it succeeds where Morrisons failed.

On Monday Greene was forced to play down supply issues as some stores had empty shelves upon opening yesterday.

My Local is supplied by symbol giant Nisa.

My Local aims to take on the big supermarket chains that have been ramping up their convenience businesses as consumers opt to shop more frequently and locally. In the 12 months to April, the convenience market generated £37.7bn in sales, up 5.1% according to IGD.