H&M today launched its first sportswear pop up shop in St Martins Courtyard, Covent Garden.

The store will stay open for 10 weeks, coinciding with the Olympics.

It is the first of two with the other store opening in Westfield Stratford tomorrow.

Speaking at the opening H&M country canager UK & Ireland Magnus Olsson said: “We’re very excited to be opening the UK’s first pop up store in Covent Garden and concept store in Westfield Stratford, it’s a nice surprise for our customers and a new twist on the H&M business concept of fashion and quality at the best price.”

Both stores will stock women’s, men’s and kid’s sportswear, while an exclusive range of limited edition red, white and blue clothing will be available in the stores.