By Danny Donovan2013-01-10T15:08:00
Have retailers’ Christmas performances tallied with the effort they put into their marketing? As they announce their sales figures for the Christmas period, MediaCom looked at social sentiment via its Twitter Tracker, YouGov’s BrandIndex and YouTube channels to track their impact.
Please sign in now if you have a subscription
Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:
Discover Retail Week subscribe now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.