The costs will be incurred for the year to December 28 and form part of Ideal’s preliminary results, scheduled for release on April 16.
The costs were£7.5m higher than expected but Ideal said that its full-year trading loss will be in line with expectations at about£4m.
Ideal chief executive Mike Hancox, who joined the TV shopping business in November, said: “There are a number of costs associated with the strategy of the previous management team so some investments made we are writing off.”
The retailer also anticipates a loss resulting from the deposit of cash with now collapsed Icelandic bank Kaupthing.
Hancox assured that the higher costs would not disrupt the business and it had a strong cash balance, which as of the year-end was£8.4m.
“The positive thing is that we are trading in line with last year. We are not going to go bust and can pay all our suppliers,” said Hancox.
In February, Ideal’s founders Paul Wright and Valerie Kaye took over as chairman and non-executive director of the business respectively after ousting some board members.
Hancox was hopeful that this week’s announcement represents a fresh start for Ideal. Separately, Ideal revealed that trading director Pamela Aujla had resigned. Hancox and members of her team will take on her responsibilities.