In an exclusive poll for Retail Week, ICM Research interviewed a random selection of 2,045 adults aged 18 and over between April 9 and 11, 2010 about retailers’ ethical processes.
How much does a r etailer’s ethical and environmental stance influence where you choose to shop? | ||
A great deal | 6% | |
A little | 31% | |
Not very much | 32% | |
Not at all | 28% | |
Don’t know | 3% | |
Almost two out of five people (37%) said where they choose to shop is influenced by the ethical and environmental stance of the retailer. Only 6% said it had a strong influence, compared with 31% who said it had a little influence. Those aged 18 to 34 (42%) were significantly more likely than those aged 45-plus (35%) to say where they choose to shop is influenced by the retailers’ ethical and environmental stance. | ||
How much do ethical or environmental considerations influence what products you buy? | ||
A great deal | 7% | |
A little | 35% | |
Not very much | 31% | |
Not at all | 24% | |
Don’t know | 2% | |
Just over two out of five people (42%) said what products they buy is influenced by ethical and environmental considerations. However, only 7% said these concerns have a great influence while 35% said it has a little influence. People in the higher social grades (AB) were significantly more likely (net 50%) to say they were influenced than those in social grades C2 (39%) or DE (35%). | ||
Which of the following issues matter to you when purchasing items? | ||
Excess packaging | 48% | |
Whether a product is fair trade | 26% | |
Products’ carbon footprint | 17% | |
Environmental impact of store/centre | 17% | |
None of these issues | 35% | |
Don’t know | 4% | |
Nearly half (48%) said they consider excess packaging when they make a purchase, and just over a quarter (26%) said it matters whether the product is fairtrade or not. Half (52%) of people aged 45-plus said excess packaging matters when they are purchasing items – significantly more than those aged 18 to 34 (41%). However, more than a third (35%) said none of these issues matter to them when purchasing a product. | ||
Are you more or less likely to consider environmental and ethical issues now when buying items than you were two years ago – ie, before the recession – or is it about the same? | ||
More likely now | 31% | |
Less likely now | 7% | |
About the same as two years ago | 57% | |
Don’t know | 5% | |
Nearly a third (31%) said they are more likely to consider environmental and ethical matters now than two years ago; almost three fifths said their consideration remains the same. More people aged 18 to 34 (36%) said they consider these issues more now, than those aged 45-plus (30%). People in the higher social grades (AB) are more likely (35%) to consider these matters more today than those in the social grades C2 (28%) or DE (27%). |
Methodology
Methodology: ICM Research interviewed a random selection of 2,053 adults aged 18 and over between March 12 and 14, 2010. Interviews were conducted online and the results have been weighted to be nationally representative of the profile of all adults
ICM Research
For full results, visit the ICM Research website or call Michelle Hesse on 020 7845 8304.
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