The HomeForm Group, which includes Moben Kitchens, Kitchens Direct, Sharps Bedrooms and Dolphin Bathrooms, is to roll out a new format that combine its brands under one roof in a three-year£4.9 million project.
Around 100 stores have already been converted to the multi-brand format since the company, formerly known as Limelight, went private in 2000 after a£57 million management buy-out.
Previously, Moben Kitchens was sold through a network of 205 studios, Sharps Bedrooms through 250 showrooms and bathrooms in 180 Dolphin showrooms.
HomeForm chief executive Andrew Stanway said: 'The aim is to make one integrated business. Previously, it was very hotchpotch. The idea is to develop aspirational products to create retail theatre.'
In the six months to June 30, HomeForm's operating profit was up 46 per cent to£5.7 million. Turnover was up 17 per cent to£105.8 million. Full-year operating profit is expected to be£17 million.
The kitchens division saw turnover rise 17 per cent to£47.6 million.
Operating profit was up 28.1 per cent to£3.4 million.
Sharps increased turnover by 3.8 per cent to£34 million. Operating profit rose to£3.2 million, up from£2.7 million.
Dolphin reduced its operating loss by£500,000 to£1.1million. Turnover rose 42.4 per cent to£24.1 million.