Sainsbury’s has gone live with a mobile version of its general merchandise shopping website.

The app allows shoppers to buy more than 15,000 products in the home and garden, appliances, technology, toys, games, sport and leisure categories on their mobile devices.

Customers place an order on for delivery or collection from store.

Tanya Lawler, Sainsbury’s director of digital & cross channel, said: “We know that our customers are increasingly looking to engage with us digitally and this new mobile shopping site is a big step towards Sainsbury’s becoming a true cross channel retailer. Customers can now browse a fantastic range of products and shop at their convenience. We are confident that the ability to shop on mobile devices with Sainsbury’s will be a real success with our customers.”

Sainsbury’s launched its first app in 2010 for offers and store details.