The pet specialist retailer is anticipating a bumper Christmas, hoping shoppers will take advantage of its “best ever Christmas range”.
Chief executive Matt Davies said: “There are no signs of people shopping any less with us, we’re reasonably optimistic for Christmas. Pets are a very high priority in people’s homes.”
The Christmas range this year will include a Christmas Pudding Bed (pictured), stockings, Santa costumes and reindeer antlers.
The retailer also last week revamped its website to include features such as a forum where customers can share pet pictures and stories.