Bonmarché has revealed like-for-like sales jumped 6% over Christmas, driven by its strong online business.
In the five weeks to December 28 the fashion retailer’s online sales rocketed 70.3%. Total sales increased 7.6%.
Like-for-like sales for the 13 weeks to December jumped 4.7% and total sales increased 6.3%. Online sales surged 60.6%.
Bonmarché chief executive Beth Butterwick said: “I am encouraged by our recent trading performance.
“The improvements in our autumn/winter ranges are a result of us listening to, and acting upon, all customer feedback.
“In particular, I am delighted with our multichannel growth. This is a result of investments we have made in improving the online shopping and fulfilment experiences, allowing customers to ‘shop their way’.
“This progress is evidence that the mature customer is embracing a combination of shopping channels.”