Another summer, another reason to hang the bunting in celebration of all that’s British.

Another summer, another reason to hang the bunting in celebration of all that’s British.

The arrival of a new prince and further sporting success has built on the feel-good factor that began with the royal wedding and characterised the Jubilee and Olympics. High spirits have returned when many wondered what would fill the void left by last year’s events.

A tangible boost to sales is doubtful, but we should toast this sense of confidence as the business of building on the economic recovery continues.