App review: Tesco Vs Waitrose

The Tesco grocery app welcomes users by name and links up all the Tesco businesses, such as Clubcard details, Tesco Direct and Blinkbox, to allow effective cross-selling.

Danny Donovan, joint managing director of London MediaCom looks at the user personalisation of Tesco and Waitrose’s grocery apps.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.