Join Retail Week and DHL Supply Chain for a Twitter debate on how home and lesiure retailers can improve their online capabilities.

Buying furniture and big-ticket items has traditionally been constrained to bricks-and-mortar environments. For the majority of shoppers, physically going into stores to touch and feel a product, test it out, and have their questions answered by a knowledgeable sales advisor, has been a major part of furnishing their homes.

Furniture etailer's showroom in Soho

Furniture etailer’s showroom in Soho

Furniture etailer’s showroom in Soho

But things are changing. In light of new research that shows 44% of consumers would purchase a sofa online, rising to over 60% for 18 to 34 year olds, how can retailers transform their front- and back-end online capabilities in order to meet shoppers’ increasingly demanding expectations?

Join @retailweek and @DHLsupplychain on November 12 at 12.30pm to debate the best methods of growing furniture and big-ticket ecommerce sales and how to adapt to the changing way consumers are shopping the category.

Share your views and take part by using the hashtag #optimizingonline

The Twitter debate will cover key topics including:

  • Digital tools – How investment in innovative new technologies is bringing in-store capabilities online
  • Evolving path to purchase – Exclusive research revealing consumer’s shifting buying habits for home and leisure items
  • Delivery demands – Could operating an integrated and more flexible supply chain help home and leisure retailers meet consumers’ increasingly complex delivery expectations?

Follow the hashtag #optimizingonline to take part.