Strategy spotlight: Five ways Dunelm will ensure growth beyond the homewares boom

Dunelm fascia against blue sky

Value-led homewares specialist Dunelm has delivered one of retail’s strongest performances over the past two years. A new digital platform served it well in the pandemic and its low-cost operating model has protected margins, but as the post-Covid homewares boom relaxes amid the cost-of-living crisis will it be able to sustain its success?

Dunelm strengthened its performance over both 2020/21 and 2021/22, focusing on extending its digital capabilities, which meant when the pandemic changed the shape of retail it was able to meet the heightened demand. 

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