How Dunelm is making itself at home in a volatile market

Dunelm SS23 Artisan Homewares

Homeware and furniture retailer Dunelm’s total sales are 43% higher than they were pre-pandemic in the first half of 2020. So what is it doing to deliver growth when its rivals have struggled?

Home and DIY has been on a rollercoaster. Retailers in the sector have had to balance rocketing demand while people rushed to update their homes during lockdowns, but when the fresh coat dried and the world opened up again, the boom slowed.

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