Dunelm sales slide despite ‘significant’ online growth

Dunelm 2

Dunelm has posted a sharp drop in sales during its fourth quarter despite hailing “significant” growth in its online business.

The homewares specialist said total sales tumbled 29% in its fourth quarter, as like-for-likes in its stores slumped 50%.

Online sales almost doubled during the 16 weeks to June 27, rocketing 85%. Sales fulfilled via home delivery surged 106% as shoppers stayed at home even as the UK started to loosen lockdown restrictions.

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