Dreams directors exit as retailer prepares for post-coronavirus landscape

Two Dreams directors are leaving as the business prepares for the post-coronavirus environment

Two Dreams directors will leave the beds specialist this week as the retailer adapts to a changing retail environment partly precipitated by the coronavirus outbreak.

Dreams chief marketing officer Tony Holdway and retail director Paul Owen will leave tomorrow, slimming down the board from seven people to five.

Dreams chief executive Mike Logue told Retail Week the pair’s amicable departures reflected ongoing changes in the retail industry, such as the shift to digital, which are being accelerated by the coronavirus pandemic.

Logue had been considering acquisitions and a big brand campaign was also planned including sponsorship around the now postponed Tokyo Olympics. Both are now off the table.

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