High Wycombe might not seem like the most obvious place for House of Fraser to show off its latest design format, but it works, says John Ryan. He takes a look at the fresh store
The first and perhaps the most obvious question is why? House of Fraser opened a store in High Wycombe last week. Perhaps there’s nothing very remarkable in that, after all, the department store operator will add four stores to its tally this year – but then think High Wycombe. This is a town that, although situated in a fold of the Chilterns, does not have the demographics that would usually form House of Fraser’s core constituency.