Watch: Boots ditches the schmaltz in Christmas campaign

Boots Xmas ad 2019

Boots has unveiled its festive advertising campaign, which will be accompanied with pop-up shops in a bid to drive spend for shoppers struggling to pick what to buy for loved ones.

The health and beauty retailer has launched its Christmas campaign, entitled ‘Gift Like You Get Them’.

In a stark departure from the sentimental, family-focused advertising campaigns of previous years, Boots campaign centres around helping shoppers find presents for tricky-to-buy-for people in their life, such as a newly-turned vegan, gym bunny and troubled sleeper.

Boots advert will have its television debut on Saturday night, with spots across ITV, Channel4 and Sky, alongside social and print advertising.

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