By Grace Bowden2019-03-27T15:39:00+00:00
Boots UK boss Seb James talks about his ambition to make the retailer the UK leader in beauty personalisation and building its brand portfolio.
Boots has teamed up with cult beauty label Fenty Beauty by Rihanna to sell the brand’s products online and in-store as part of its ongoing beauty offer revamp.
Boots is rolling out a digital version of its Advantage Card loyalty scheme that will allow shoppers to access personalised offers via their mobile.
The Hut Group has bolstered its haircare offer by acquiring French luxury haircare and wellbeing brand Christophe Robin.