Watch: Waitrose launches new ‘Food to Feel Good About’ campaign

Screenshot for Waitrose September 2022 advert

Waitrose has launched its new brand positioning campaign – ‘Food to Feel Good About’ – just days after it was hinted at by senior leadership in the John Lewis Partnership’s results.

The campaign has been developed internally using data from the Waitrose customer strategy, which features insights from more than 4,000 target shoppers and staff.

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