Tesco to sell Jack’s-branded products in new price salvo

Jacks customer

Tesco has started selling Jack’s-branded products in its core supermarket business for the first time as part of a fresh price salvo.

A selection of products from its discount fascia, which launched last September, will be stocked in its supermarkets from today until May 27.

Among the Jack’s products being stocked on Tesco shelves this month are 1l bottles of apple juice and orange juice, 12-packs of still mineral water, four-packs of diet lemonade and 150g bags of salt and vinegar sticks.

Tesco has rolled out eight Jack’s stores to date, following the launch of the first store in Chatteris eight months ago.

The supermarket giant has worked with existing suppliers to create 1,800 Jack’s-branded entry-level products, in a bid to better compete with discount duo Aldi and Lidl.

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