Tesco and The Entertainer launch concession partnership

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Tesco has joined forces with The Entertainer to open toy concessions in 35 of its largest supermarkets.

Tesco customers will be able to shop well-known brands including Lego, Marvel, Barbie, Paw Patrol and Early Learning Centre, as well as The Entertainer’s Addo range. 

Ranging, pricing and merchandising will come under The Entertainer’s remit and there will be a calendar of free events and character visits.

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