Supermarkets slammed for offering ‘dodgy’ pricing deals

Supermarket could be investigated over pricing

Supermarkets have been slammed for continuing to offer “dodgy” special offers and discounts, despite the introduction of government rules designed to stamp out such deals.

Consumer group Which? found a host of “dubious” deals were still being offered by some of the UK’s biggest grocery retailers.

The offers included multi-buys that cost more and special offers where products were sold at the special price for most of the year, rather than a limited time.

Which? analysed the prices of 459 products between May 2018 and June 2019 across seven different grocery retailers: Tesco, Sainsbury’s, Asda, Morrisons, Waitrose, Iceland and Ocado.

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