Supermarket sales grow for first time in over a year as food prices soar

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Grocery sales have increased for the first time in more than a year – but experts have warned that “near record-breaking” food inflation will shift shopper behaviour in the coming months.

The data company’s head of retail and consumer insight Fraser McKevitt said consumers were already “feeling the pinch” and adjusting their shopping habits, trading down from proprietary brands into grocery retailers’ own-label lines.

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