By Rebecca Thomson2011-02-10T07:00:00
Successful collaborations between retailers and celebrities now require the famous faces to do much more than just smile for the camera.
Please sign in now if you have a subscription
Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:
Discover Retail Week subscribe now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.