Supermarket chain Morrisons has announced it will be giving its farmers a discount on grocery purchases as a thank you gesture for their help “feeding the nation”.
The grocer said that from today its 2,700 food-producing farmers would be eligible for a 5% discount on groceries “to support them and their families”, which will run until at least mid-July.
Eligible farmers for the discount include those supplying Morrisons with lamb, beef and pork, as well as egg suppliers, dairy farmers and fruit and vegetable growers supplying the grocer directly.
The announcement comes on the same day Morrisons said it would be opening a summer “BBQ and Steak Bar” and “BBQ and Seafood Bar” from next Thursday to support struggling suppliers.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.