By Luke Tugby2019-07-30T05:00:00
Morrisons has struck a partnership with analytics expert IRI as it bids to better understand its customers.
The supermarket giant said IRI would provide customer insights, predictive analytics and personalised marketing for its More loyalty cardholders.
Morrisons hopes the move will allow it to respond faster to consumers’ needs and shopping habits.
The relationship will be similar to that between Tesco and Dunnhumby, the firm that created the Clubcard loyalty scheme.
Please sign in now if you have a subscription or are already registered with us.
Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.
Register today for a taste of our high-quality intelligence and enjoy:
Discover Retail Week register now
Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.