M&S strikes healthy eating sponsorship deal with national football associations

M&S Food marketing director Sharry Cramond and England men's football team manager Gareth Southgate

Marks & Spencer has joined forces with the four UK home nations’ football associations to promote healthier eating.

The deal, spotlighting Marks & Spencer’s Eat Well range and including pitchside and kit sponsorship, is designed to show that “healthy and balanced doesn’t have to be quinoa and kale”.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.