Marks & Spencer has hired a new head of food online, poaching Samantha Hornsby from Tesco.
Hornsby will take charge of running M&S’ existing online offer and overseeing further developments in the space.
M&S first revealed that it would investigate an online delivery proposition in 2018, beginning to experiment with food-for-tonight schemes. The retailer has not yet entered the digital food market due to its low basket size, which makes it uneconomical to run a full delivery proposition.
Hornsby takes over the role from Tim Lee, who left the business in October to take up the reins at healthy online recipe box company Mindful Chef.
M&S will now hire more staff to support Hornsby’s department.
At Tesco, Hornsby was head of online services and experience and was responsible for platform development and online strategy.