Iceland freezes prices on £1 value range to ease cost-of-living crunch

Exterior of Iceland Clapham store

Iceland has vowed to freeze the price of more than 60 of its £1 value lines to ease the cost-of-living crunch piling pressure on its customers.

The frozen food specialist’s managing director Richard Walker said the move will “support shoppers who are feeling the pinch” after UK inflation peaked at a near 30-year high of 5.4%. 

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