Sainsbury’s has opened a new ‘micro’ c-store format across the road from its head office in Holborn as it bids to improve the store experience.

Featuring a new graphic package, a highly edited range of food to go and a bank of card only self-scan tills at the front of the shop, this Sainsbury’s Local pilot is less than half the size of a store that normally carries the name.

The branch also features a modified colour scheme for the bus-stop style sign on the exterior.

The bulk of the offer is focused on meal solutions for lone shoppers and is aimed at the substantial office population in the area.