First look: Inside Sainsbury's Selly Oak 'experiment'

For the first time since opening its first mini Habitat shop-in-shops, Sainsbury's has taken down the segregating walls to create more of a department store feel.

Sainsbury’s has thrown open the doors to its “experimental” store in Selly Oak, Birmingham, in a departure from its existing supermarkets.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.