First look: Asda debuts Express standalone convenience store format

Asda Express exterior pic2

Asda has opened its first standalone Express c-store in the West Midlands, signalling a first shot across the bows of competitors in the crowded convenience market

The 3,000 sq ft store opened on Tuesday in Sutton Coldfield and stocks around 3,000 products, including a range of fresh, ambient and chilled products complemented by a selection of Asda’s premium Extra Special own-brand range.

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