The Co-op has revamped its membership scheme by overhauling customer rewards on purchases and doubling the funds going to community groups.
The new scheme, which was rolled out by the convenience store group last week, sees the original 5p earned for every £1 spent lowered to 2p for customers.
However, while customers will earn less on purchases, the Co-op said the new scheme will offer more personalised offers – allowing members to choose two tailored offers a week, as well as exclusive in-store-only discounts.
The Co-op said that “top spending customers” could actually expect to save “almost 150% more” through the new membership proposition.
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