Co-op chain loses £43,000 after accidentally offering shoppers 20% off

The East Of England Co-op accidentally offered customers a 20% discount across its store estate, costing it £43,000 in revenue.

A regional Co-op chain accidentally offered customers a 20% discount across its entire store estate, costing it more than £40,000 in sales.

Subscription content

Please sign in now if you have a subscription

Retail Week

Subscribe now for full access or register now to continue reading

Retail Week is the most trusted source of business intelligence for the retail industry. Subscribe now to enjoy:

  • Unlimited access to Retail-Week.com
  • Expert analysis and in-depth industry reports
  • Exclusive newsletters and breaking news alerts
  • Retail Week magazine

Discover Retail Week subscribe now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.