Asda extends loyalty app trial to customers

Asda Rewards

Asda has extended the trial of its ‘pounds not points’ loyalty app to customers at 16 of its stores after a successful pilot of the programme with staff.

Customers at 16 stores across West Yorkshire and the West Midlands can download the Asda Rewards app from today. With the app, customers can build cash rewards in a pot each time they buy a ‘star product’ or complete ’in-app missions’.

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