The Chorley Guardian exposed Asda for covering the town with green chalk signs pointing the way to its newly opened store.

The Chorley Guardian exposed Asda for covering the town with green chalk signs pointing the way to its newly opened store.

The paper highlighted anger at the signs – some of which were in the St George’s Street conservation area – under the headline ‘Asda forced to apologise for the sign blunder’.

Asda apologised for any upset it caused to local traders and pointed out the signs were drawn with ‘eco-friendly chalk’.

All well and good it would appear. Except above the online story was a huge banner ad promoting Asda’s new store, complete with five staff grinning like Cheshire cats.

There is no escape from Asda’s marketing for the people of Chorley.