Analysis: Why is Aldi performing so strongly?

The secretive grocer broke silence to report a 450% rise in operating profit to £103m as turnover rose 29% to £2.7bn in the year to the end of 2011

Aldi claimed it is winning shoppers from all of its rival grocers. Retail Week looks at how the German discounter has developed widespread appeal.

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.