Analysis: Could Aldi gatecrash grocery’s big four party?

Matthew_Barnes_Aldi

Aldi’s relentless assault on British grocery passed a new milestone today when it toppled the Co-op to become the country’s fifth-largest food retailer.

The discounter’s emergence as a force in UK grocery proved a slow burn when it landed on British soil in 1990, but it has grown exponentially since the recession, enticing a new breed of value-hungry, promiscuous shoppers through its doors.

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