‘Amazon needs more than a Tesco price match to win grocery market share’

Amazon Fresh products on kitchen counter

With Amazon launching a Tesco Clubcard Price Match scheme, IGD’s Bryan Roberts examines whether it will be enough to help the online giant regain momentum.

Amazon is launching an online price-matching initiative, replicating Tesco Clubcard Prices promotions on its Amazon Fresh online platform.

The etailer will keep the price locked for at least four weeks – compared with the Clubcard Price duration of three weeks at Tesco – and will add new products every week.

The price salvo suggests that Amazon is keen to see its progress in the UK grocery market rediscover a bit of momentum. 

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