Aldi boss Hurley on cost of living, Christmas and its ‘unbreakable contract’ with customers

Giles Hurley, Aldi UK CEO crop

Having just dethroned Morrisons as the fourth-largest grocer in the UK, Aldi is gunning for further growth despite a slump in profits. The discounter’s boss Giles Hurley discusses the key issues facing the business – and how it is planning to take further share in a fiercely competitive market.

Aldi’s 2021 financial year paints a mixed picture for the discounter.

On the one hand, it is a business very much in the ascent – customer numbers are surging and its market share has reached record levels. On the flip side, however, operating and pre-tax profits were slashed, while sales inched up by less than a percentage point. 

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