Big three outperform market

Market growth on the grocery sector has continued to slow, according to TNS Worldpanel grocery market share figures published today.

The figures, which cover the 12 weeks to August 12, 2007, reveal market growth dipping to 3 per cent. The decline represents a marked slowdown since growth peaked in May with a three-year peak of a 6 per cent rise.

However, Asda, Tesco and Sainsbury’s all outperformed the market during the period and now account for 65 per cent of the grocery market between them.

Morrisons performance was below that of the big three, with year-on-year market share slipping fractionally to 10.9 per cent. Somerfield performed poorly again. It had an 8 per cent decline in market share, to 3.9 per cent from 4.4 per cent a year ago.