Allders chief executive Terry Green will unveil multi-million pound revamps of two of his most high profile stores in October.
The pair - Oxford Street and Arding & Hobbs in Clapham - will both receive facelifts for the autumn relaunch. Oxford Street will be remodelled with a new, clearer layout.
Arding & Hobbs will undergo a£10 million modernisation, work on which has already begun. Green said: 'It will be a new Arding & Hobbs. There has been no money spent on that store in a long time.'
The stores will be made easier to shop. 'There will be a different profile and there will be more choice,' he said.
Green has already made several changes to Allders since he took it over earlier this year. He held a 'monster Sale' in March to clear old stock and has brought in new management, including some from his former employer, Bhs. He is awaiting the arrival of approximately 30 new senior staff in the next month or so.
Allders has been criticised in the past for both the Oxford Street store which, though new, was seen as poorly executed and Arding & Hobbs.
The latter, complete with old-fashioned strip lighting, is regarded as dated and refurbishment undertaken so far has been limited.
Green intends to introduce the missing 'wow' factor that Allders has been criticised for lacking.