WHSmith sales soar ahead of pre-pandemic levels as travel recovers

WHSmith store photo credit Eamonn Conway

WHSmith has reported sales ahead of pre-pandemic levels for the first time as revenues soared off the back of a strong recovery in travel.

UK stores were 104% of 2019 levels, with WHSmith’s new ‘InMotion’ stores in UK airports a particularly highlight for the business. By channel in the UK, air was 114% of 2019 levels, hospitals were 102% and rail was 87% compared to 2019 levels.

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