WHSmith delivers ‘better than anticipated’ Christmas as sales recover

WHSmith sign

WHSmith has hailed a “better than anticipated” performance during the Christmas period as it continued to rebuild its top line.

The retailer said group revenue recovered to 67% of pre-Covid levels during December 2020, despite the impact of store closures and reduced footfall.

Sales raked in through WHSmith’s high street stores – the majority of which remain open under the latest lockdown measures – came in at 92% of pre-Covid levels last month. 

Subscription content

Please sign in now if you have a subscription or are already registered with us.

Retail Week

Register for free to continue reading

Retail-Week.com provides premium, in-depth intelligence that helps retailers judge risks, spot opportunities and identify what they need to do to win in the digital economy.

Register today for a taste of our high-quality intelligence and enjoy:

  • Two free article views per calendar month on Retail-Week.com
  • Detailed analysis of current trends and events 
  • Exclusive newsletters
  • In-depth reports, videos, interviews and much more

Discover Retail Week register now

Please note, if you have recently purchased a subscription, it may take a few minutes before your account is updated.