The inside view from human resources director Frank Robinson.

What makes the ideal QVC employee?

“Somebody who is committed and full of energy, embracing change and constantly looking to improve the way we do things.”

What is the QVC ethos?

“Customer focus, teamwork, commitment to excellence, respect, ethics and integrity, and openness and trust.”

As a workplace, what sets QVC apart from its rivals?

“There is a tremendous sense of camaraderie and teamwork, as well as a focus on being a socially responsible company.”

How do you strive to retain your staff?

“We work hard to keep our people fulfilled in their roles, giving them opportunities to develop their career paths.”

How do you ensure your employees have a good work/life balance?

“We offer enhanced maternity and paternity leave, as well as childcare vouchers. All staff have the option of flexible working.”

Founded In 1986 in the US, launched in the UK in 1993

Based Its head office and broadcast centre is in Battersea, London, and its customer operations centre is in Knowsley, Merseyside

Number of staff 2,200

Number of stores Although primarily a TV shopping channel, it also has two stores in Warrington and Shrewsbury

Number of days’ holiday Up to 26 including bank holidays, depending on length of service

Employee benefits Pension plan, private medical insurance, heath and wellbeing initiatives, employee events and a range of training and development opportunities