The retailer has created the ‘Christmas fool’, a character that threatens to ruin Christmas by breaking fairy lights, stealing Sellotape and unwrapping presents.
But an Argos Fast Track delivery driver kicks the ‘fool’ into the back of his van to help save Christmas.
Argos now offers click-and-collect at more than 1,000 locations across the UK – including inside 250 Sainsbury’s stores – and home delivery within just four hours of products being ordered online.
It expects to handle 19 million orders in stores over the crucial Christmas period.
Argos marketing director Gary Kibble said: “Families across the UK work really hard to make their Christmas special, so when something doesn’t go to plan it feels as though there’s a mischievous force working against them.
“We created the fool as the cheeky embodiment of this frustration and the ad brings to life the tiny annoyances that can cause unnecessary festive chaos.
“Luckily for Brits faced with the fool, we have more than 1,000 stores and pick-up points and almost 1,000 delivery vans on the road so customers can get Christmas orders, such as fairy lights or the latest toy or tech gift, the same day whether they Click & Collect or get Fast Track delivery.”
The advert will air for the first time during Coronation Street and Gogglebox tonight.